What is ServiceNow

ITIL v3 + Web 2.0 + SaaS = Service-now.com, a pioneer of On Demand IT Service Management combines ITIL v3 guidelines with Web 2.0 technology to a Software as a Service offering.

As we have seen in many cases customers of SaaS providers are increasingly asking for identity and access management features for convenience and security. To meet these requirements Service-now.com added SAML v2 support to their Spring 2010 release. This is in line with what we have seen at other important SaaS players like Salesforce.com who added SAML 1.1 support in the Summer 2008 release and SAML 2.0 later. Demonstrating once more that SAML 2.0 is a must-have in the enterprise SaaS world.

ServiceNow is a leading provider of cloud-based services that automate enterprise IT operations. We focus on transforming enterprise IT by automating and standardizing business processes, transforming IT's relationship with its customers, and consolidating IT across the global enterprise. Organizations deploy our service to create a single system of record for enterprise IT, lower operational costs and enhance efficiency. Additionally, our customers use our extensible platform to build custom applications for automating activities unique to their business requirements.

What Do I Get with ServiceNow?

ServiceNow offers the following services and benefits. On-demand IT Service Management and  IT governance functions Guaranteed performance, availability, and continuity of service Data confidentiality and data integrity ServiceNow will continue to experience rapid growth in coming years, spurred by its customer-centric approach, its expanding portfolio and it's experienced management team. By expanding its portfolio, ServiceNow will maintain its disruptive ITSM position while diversifying revenue. After hiring members of Data Domain’s ex-management team, including Slootman, in 2H11 and more than doubling its headcount, ServiceNow has the technology and bodies in place to succeed in coming years. Data Domain is an IT company that experienced a growth curve similar to that of ServiceNow, giving its management team experience in growing small companies into enterprises. As customers’ comfort with cloud increases, ServiceNow will continue eroding BMC’s and HP’s traditional ITSM solutions throughout 2012 and will begin to disrupt IBM’s ITSM customer base in coming years. The SaaS-based ITSM market, although currently only an estimated 7 percent of the total ITSM market, is quickly growing. Disruptive vendors like ServiceNow are capitalizing on the market’s growth, driven by customer demand for cloud. However, ServiceNow will face headwinds in addressing more complex IT environments such as hybrid, on-premise hosted or mainframe environments where competitors maintain a strong footprint.